Twittering for a good cause
Friday, April 17, 2009 Twittering for a good cause Current mood: good Category: News and Politics Scott Case CEO, Malaria No More Co-Founder Priceline.com This week, the world discovered a new and powerful weapon in the fight against malaria: Twitter. The social networking and micro-blogging tool mobilized a million people to battle the disease by helping Ashton Kutcher be the first to reach one million Twitter followers—saving lives, 140 characters at a time. Earlier this month, Ashton decided to help raise awareness about malaria for World Malaria Day on April 25th. To do so, he leveraged his popularity on Twitter to spread the word and encourage his followers to donate $10 mosquito nets at www.MalariaNoMore.org. This simple act (or ...