Skip to main content

Twittering for a good cause

Friday, April 17, 2009

Current mood: good
Category: News and Politics
Scott Case

CEO, Malaria No More


This week, the world discovered a new and powerful weapon in the
fight against malaria: Twitter. The social networking and
micro-blogging tool mobilized a million people to battle the disease by
helping Ashton Kutcher be the first to reach one million Twitter
followers—saving lives, 140 characters at a time.

Earlier this month, Ashton decided to help raise awareness about
malaria for World Malaria Day on April 25th. To do so, he leveraged his
popularity on Twitter to spread the word and encourage his followers to
donate $10 mosquito nets at This simple act (or
“tweet”) brought a message of malaria awareness to a new audience in an
innovative way and galvanized hundreds of thousands of people to take

Innovation like this is exactly what’s needed to end malaria deaths.
When Ashton challenged CNN in a race to a million Twitter followers, he
added a twist: 10,000 mosquito nets for Malaria No More to help
families protect their children in Africa if he reached the target
first. CNN quickly accepted the challenge and pledged 10,000 nets if
they could beat Ashton to the magic number.

The gauntlet was thrown and the race was on. But the fight to end malaria deaths had already scored a major victory.
As a technologist, I’m always looking for the next big thing in new
media and breakthrough communications. Twitter is a phenomenal tool—but
this is the first time I’ve seen it used in such a powerful way. With
this race, Ashton not only showed the power of new media, he also
launched what may be the biggest technology-driven, pro-social movement
in history.

Every individual who participated in the Twitter race played a vital
role in moving the world toward one in which no child dies of malaria.
To make a difference, Twitter followers didn’t need to make a large
donation or a grand gesture. The race to a million showed that the
power of dedicated individuals united behind a common cause can spark a
movement. Every Twitterer involved—regardless of whether they followed
Ashton or CNN—took a simple action that will have outsized impact in
the lives of families across Africa.

Malaria is a preventable and treatable disease that kills a child in
Africa every 30 seconds—but we know how to stop it. Thanks to new
tools, resources and political commitment across the globe, we are
winning the fight against malaria. Public engagement shows our leaders
that we are determined to beat malaria. Ashton and CNN’s Twitter race
shows how we can catalyze technology and innovation to tackle a social
problem and make real and lasting change.

We’re working to end malaria deaths by 2015—we can do it, but we
need everyone’s help. Every tweet helps, every mosquito net helps,
every person has the power to help save lives. Join the world in the
race to end malaria deaths by getting creative and using the tools at
your fingertips. Visit or use the power of
Twitter, MySpace and YouTube to amplify your voice and inspire others.

Ashton set an ambitious goal of reaching a million Twitter followers
this week. Inspired by his success, we’re setting an ambitious target
of our own: help us get to one million mosquito nets in one week to
celebrate World Malaria Day on April 25th.

As Ashton proved today, anything’s possible.
Follow @malarianomore on Twitter


Popular posts from this blog

#Giveaway #WristSociety - Wrist Society Giveaway!

Welcome to the 
Arturo Alvarez Demalde
Wrist Society Giveaway 

Sponsored by:
Arturo Alvarez Demalde
Hosted By Amy & Aron's Real Life Reviews ~1 Winner~ Open to US 1/9  12am ~ 1/23 11:59pm ~Prize~ 3-month subscription to Wrist Society 
Find Wrist Society on Instagram, Facebook, Twitter,and Pinterest.
A special shout out to our Co-Hosts 
Deliciously SavvyIMHO Views Reviews and Giveaways, Momma Without a ClueMichigan Saving and More,Heartbeats ~ Soul Stains, and My Silly Little Gang

Now for the fun stuff. This giveaway is open to US. There are daily bonus entries so please check back tomorrow. Share it with your family and friends, they'll want to enter to win too!!
I can't ask you to "Like" our pages but, if you see something you like, let us know so we can bring you more of it.
We LOVE it when you "LIKE" our pages. a Rafflecopter giveaway

Rain, Rain Go Away Giveaway Hop!! 4/5-4/19 **Updated - winner announced and contacted!!"

The Kids Did It & The Mommy Island

Thank you for stopping in! You can enter below for your chance to win either a $25 Amazon Gift Card or paypal cash! Good luck to everyone that enters!!


LISA-QUEEN OF RANDOM claims no credit for any images posted on this site unless otherwise noted. Images on this blog are copyright to its respectful owners. If there is an image appearing on this blog that belongs to you and do not wish for it appear on this site, please E-mail with a link to said image and it will be promptly removed

April Flowers Giveaway Hop -- choice of $25 Amazon GC or Paypal Cash! ends 4/18 "Updated-winner announced and contacted!"

Welcome to the April Flowers Giveaway Hop brought to you by The Hopping Bloggers! Hosted By:Mama Smith's & Women and Their Pretties Co-Hosted By: Freebie Depot, Easter Babe's Theory,Everyday Life, & Just Plum Crazy Sponsored By:Buttons Diapers
CLICK THE PHOTO ABOVE TO ENTER TO WIN THE GRAND PRIZE!Grand Prize: One (1) Starter Pack of Buttons Diapers Cloth Diapers - winner chooses the prints and sizes!About Button Diapers: Buttons cloth diapers were born at home. As a husband and wife team, we designed our diapers to be easy to use and affordable for everyone - the way it should be. We believe in keeping our lives simple, even when it comes to diapering. Our company began in Northwest Washington, but has moved to northern Idaho, where our family enjoys hiking, biking, and playing in the sunshine and snow! We run our business out of our barn that we renovated into our offices! Our diapers are CPSIA certified, which means they are safe for your baby and good for the environme…